iPad Subscriptions Coming to Esquire, Popular Mechanics & O

 By 
Lauren Indvik
 on 
iPad Subscriptions Coming to Esquire, Popular Mechanics & O
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Subscriptions will cost $19.99 per year, or $1.99 per month, and will be available within each title's respective app.

Hearst is one of the first major magazine publishers, following Bonnier, to offer iPad subscriptions for its titles. Other publishers, including Time Inc. and the FT Group, have been in negotiations with Apple over pricing and access to subscriber data since Apple began offering subscriptions in February.

The new agreements, both with Time -- which began offering print subscribers free iPad access to Sports Illustrated, Time and Fortune earlier this week -- and now Hearst, suggest that publishers may be making progress with Apple after all.

It is not yet known, however, whether Apple has agreed to reduce the 30% cut of in-app subscription sales it previously demanded, or whether the company is now sharing more subscriber data with publishers.

Representatives from both Time and Hearst have declined to discuss the terms of their agreements.

A Hearst spokeswoman suggestively told WWD, however, that Hearst and Apple "came to an equitable and fair agreement to owning customers together."

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