By now, we've heard ad nauseum about measurements related to ads that ran during the Super Bowl, but what about some info on how local merchants fared?
Square, the mobile payments company, has offered the map above, which shows transactions during the Super Bowl weekend near the Mercedes-Benz Superdome in New Orleans. Not surprisingly, the closer you get to the arena, the more business occurs.
According to Square, the total take for its merchants during the weekend was $800,000. Considering Square makes 2.75% of those transactions, that's $22,000. (That's not an exact figure; partners may also be taking advantage of a flat $275 monthly fee instead.)
Most significantly, this demonstrates what kind of data Square now has access to.