Online media sharing hasn’t begun to fully tap into its full potential on the social scale, given the ability to leverage collaborative capabilities, integrated applications, distribution, republication, cross-network use and monetization. But a lot of services like Kaltura, Photobucket, Splashcast and even Box.net are helping us approach social media potential in a pretty practical manner.
Currently in private beta, a new service called Heekya is joining this larger development trend with a story creation tool that doesn’t require direct social interaction but taps into the web community as a whole for the rendering of a given project, which can be created and recreated over and over again, by any number of users. In the video below, Heekya gives the example of a friend’s wedding, which is documented by the bride and groom and filled with photos, text and videos.
For the collaborative bit, guests from the wedding can take the Heekya story created by the bride and groom, and add their anecdotes, images, and videos as well. From this stance, a story can be recreated from several different vantage points, and distributed through multiple channels as a custom narrative by each person. Heekya seems rather simple to use, and its import and sharing capabilities will be key to its success—the easier it is for any given editor to pull from their existing content from across the Web, the more accessible Heekya becomes to a very wide range of users.
Demo Story from DavidAdewumi on Vimeo.