Heineken USA is looking to help out hapless last-minute Valentine's Day celebrants with reservations at nice restaurants Thursday night if you use the Twitter hashtag #tweetforatable.
The brewer told Creativity Online that the venues are "cool, man of the world restaurants," but didn't offer further details. For some, the brand has already saved the day:
Well@heineken_us just came through like a boss. Or multiple bosses. A company of bosses. Thanks for the reservation! #tweetforatable— dbson (@dbson) February 14, 2013
It's unclear how many other people have tried the program. Heineken's announcement about the program has been viewed about 1,000 times. For stragglers, though, the brewer claims to have more reservations on tap Thursday morning.
For the extreme stragglers out there, we still have a few extra reservations left to give out tomorrow starting at 10 EST. #tweetforatable— Heineken_US (@Heineken_US) February 14, 2013