Grace Helbig and Mamrie Hart's summer road trip web series #HeyUSA has been dribbling out three two-to-four-minute teasers per week since July, but will soon graduate to full-length episodes in a new partnership with Condé Nast Entertainment's TheScene.com.
Produced by Astronauts Wanted, #HeyUSA had been seeking a distribution partner since Helbig and Hart -- stars of YouTube as well as the feature film Camp Takota -- took their show on the road this summer. They've been relying on fan tweets and comments to figure out where to go and what to do.
Astronauts Wanted released three short, making-of videos per week to drum up fan interest and keep the suggestions coming.
On Oct. 15, TheScene.com, an ad-supported, free-to-the-user platform, will exclusively debut the full-length episodes. They'll be available later on CNÉ's distribution partners, including YouTube, AOL, Yahoo, Roku and Dailymotion.
“The Internet is an extremely personal medium and we got to take the concept of having a two-way conversation with our audience to the next level,” Helbig said. “We spent our summer living out the most adventurous social media experiment I've ever been a part of and I'm excited and interested to see how it will continue to shape the relationship we have with our audience."