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Digital advertising agency R/GA has developed Social Media Hell, a site that catalogues #SXSW tweets and Foursquare checkins based on the seven deadly sins.
For instance, for the "Lust" section, the site lists "what people are loving in Austin this week" and lists "Austin," "fb," and "tech." The "Debauchery" level, meanwhile, is based on Foursquare checkins at area bars.
A rep for R/GA describes the site (which he says is mainly designed for mobile use) as "part game, part data visualization experiment" and "an opportunity to poke fun at ourselves."