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Hipstamatic is continuing a trend it started with Fashion Week, when the company offered a free lens and case to commemorate that big event.
Hipstamatic will also be at SXSW, holding a daily photo shoot at Macallan's Registration Tent. Beginning March 16, Hipstamatic will team up with Esquire to take photographs of the celebrities in attendance.
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Learn how to get a free HipstaPak by going to Hipstamatic's SXSW microsite.