If the Kardashians are wearing Balmain, their fans are wearing Balmain, or at least trying to.
H&M's highly anticipated Balmain collaboration was released Thursday morning. With Kendall and Kylie Jenner wearing the pieces before the launch, not to mention Jourdan Dunn, Karlie Kloss and Gigi Hadid modeling the looks as well, many expected a frenzy. And a frenzy is exactly what happened.
[seealso URL="http://sale-online.click/2015/10/22/balmain-x-hm/"]
Lines
In person, there were fans from Australia to Singapore who waited overnight in lines like one might find on Black Friday.
The line at H&M in SF wraps around the block! Shoppers wanting to buy pieces from the new Balmain collection. pic.twitter.com/ycXUqIPm98— Amy Hollyfield (@amyhollyfield) November 5, 2015
Jus Rode Past H&M its Tooooo Lit!!!! Line around the block for that Balmain smh pic.twitter.com/K5yTHMdGB2— Topp✈1Hunnna (@ToppFlight100) November 5, 2015
Balmain Failgoals #DenHaag #BalmainxHM maar toch nog items weten te bemachtigen A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀이남수 (@leenamsoo) on Nov 5, 2015 at 10:10am PST
Stampedes
For those who were able to get into the store, there were stampedes. Customers fought over pieces and grabbed as many items as they could, in disregard of size or style.
Это чтобы Вы понимали, что безумны в этом плане не только русские! В других странах сегодня коллекцию тоже рвали на части... #Repost @meikwannn #balmainxhm #hmxbalmain #balmaination #hm#hmrussia#hmbalmaination A video posted by Antonina Lobacheva (@lobacheva_a) on Nov 5, 2015 at 10:10am PST
огребла за шмот мужику больно шуба понравилась #HM #hmRYNOKnation #HMBALMAINATION #HMxBALMAIN #balmain #fight A video posted by Philippe Mezache (@philmeza) on Nov 5, 2015 at 2:38am PST
Así mi jueves.. A photo posted by Erik M (@erikma7) on Nov 5, 2015 at 10:11am PST
Today's action at H&M's Regent Store is on Sara K Blog. From scuffles to the first batch of people being unleashed, it was similar to seeing lions in a cage being let out for feeding time. Instead of food it was Balmain glore!' Photography by Getty Images, Justin Ng/Retna, Ray Tang/REX & Shutterstock #fashion #news #HMxBalmain #balmainxhm #balmation #Balmain #HM #hmbalmain #hmbalmaination #hmbalmainnation #balmainparis #balmainarmy #pierrebalmain #olivierrousteing #bloggers #bloggerstyle #fashionevents #fashionista #fashionblogger #fashiondiaries #fashionblog #lifestyle #lifestyleblogger #londonlife #londonlifestyle #londonfashion #londonstyle #london2015 #londonlive A photo posted by British-Asian Fashion Blogger (@sarakblog) on Nov 5, 2015 at 9:47am PST
NewYork |part6 #balmainxhm #balmain #hm A video posted by مشاعل (@mashael_alessa) on Nov 5, 2015 at 8:07am PST
Website Crashed
Fans who stayed home managed to crash the H&M website. Every Balmain x H&M item was sold out within the hour — if you managed to ever get onto the website.
5:21 AM and their site has officially crashed... #HMBALMAINATION pic.twitter.com/mXOPgu6jMK— Mariana-Kathryn (@MarianaKathrynR) November 5, 2015
Well that was bs...site was crashed for hours and even tho I was on an hour before I couldn't buy a damn thing..total crap. #balmainxhm— Summer Altice (@SummerAltice) November 5, 2015
Some items are still available in stores or you can dish out thousands of dollars for the items on eBay.
#hmbalmain #soldout A photo posted by kkk7kate (@kkk7kate) on Nov 5, 2015 at 10:42am PST
This is the not the first time customers have reacted this way for a clothing collaboration. This past April, Lilly Pulitzer's collaboration with Target sold out before most fans could get their hands on any products.