H&M Organizes Flash Mob to Promote Children's Clothes [VIDEO]

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Utilizing flash mobs -- which began as a kind of performance art -- for marketing purposes is nothing new. Still, this live H&M commercial is a rather interesting example of how marketers are attempting to break into the cultural zeitgeist through all channels of social media.

Check out the video below and let us know what you think: Should flash mobs be used as a marketing tool?