Case in point, YouTube and Target have partnered to launch a custom channel that is themed entirely for the holidays. YouTube Holiday Solutions includes videos on everything from home and party ideas to recipes, gift giving tips, and of course Target-specific holiday videos and a Target gift guide.
According to YouTube's blog post about the arrangement, they even managed to attract Alton Brown, popular Food Network chef, to support the initiative. He's currently fielding questions regarding Thanksgiving recipes and plans to answer them in a video series to be posted to the channel next week.
After looking at the channel, you have to admit the whole thing is put together in a very consumer-friendly manner, and actually includes content that could be helpful to millions of people looking to perfect their holiday plans. In fact, the content is arguably more accessible, applicable, and helpful than typical holiday-themed television segments or shows.