Social media platform Hootsuite on Thursday announced it closed in on $60 million in new funding, bringing the company's total funding to $250 million.
The Vancouver-based firm also said it was buying Zeetl, a Canadian social telephony startup, which will let it integrate voice calls into Hootsuite's dashboard. Ryan Holmes, the CEO of Hootsuite, told Mashable that the feature will let companies skip a few steps to perform customer outreach. "It cuts out the need to DM, follow or any of the other rigamarole," Holmes says. For example, if a customer is complaining about a brand on Twitter, than a rep for the brand can initiate a voice call to find out what the problem is and address it before it becomes an issue. Terms of the deal were not disclosed.
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The purchase comes as Hootsuite recently surpassed 10 million users and boasts support from about three quarters of the Fortune 1000. The platform lets those brands publish status updates on Twitter, Facebook, Google Plus and other social media outlets via a single dashboard. Such success prompted the new funding from an unnamed "large Boston-based asset manager."