HootSuite -- maker of business-friendly Twitter apps -- is doing just that, adding language translation, Facebook integration and geolocation support to its iPhone apps.
The upgrade applies to both the paid ($2.99) and free HootSuite iPhone apps and provides tools to help marketers and brands better leverage their Twitter presence.
Perhaps most significant is the addition of instant translation for more than 50 languages, which should significantly help marketers understand foreign language tweets, replies and direct messages.
When it comes to Facebook, users will able to send and receive updates from that network as well. HootSuite integration supports updates to Pages and profiles as well as the ability to view updates from friends and likers.
The full list of feature updates is as follows:
Translation — Understand brand sentiment in a of variety languages, plus post Twitter and Facebook updates and be understood most anywhere in the world
Facebook – Post to Profiles and multiple Fan Pages from anywhere, plus interact with news and status updates from your friends and fans
Geolocation — Include your exact coordinates with your Twitter updates — ideal for sharing favorite places and coordinating with your friends and colleagues for meet-ups
Reply to All — One small click will save you many fingertaps — tap “reply all” to pre-populate a message with all the recipients in the original
Design — Find your way around the App more quickly and elegantly with interface refinements, including a landscape view for composing Twitter updates
Labs — Some ideas aren’t quite ready but are close enough to share. Visit HootSuite Labs on the iPhone for a beta of our “Bump™ to Follow” feature
Cleary HootSuite isn't willing to go down without a fight. These upgrades point to the company's continued interest in the evolution of its iPhone applications and its ongoing interest to cater to its business audience.
You can check out the new features in action in the video below.