The company has also redesigned its site, which includes enhanced navigation options and better sharing features.
Users can now search for one-way, round-trip or multi-stop directions from the main menu, as well as plan routes between supported markets, putting Hopstop into more direct competition with larger mapping and routing services such as Google Maps.
Perhaps most welcome to Mashable readers are the new sharing options that enable users to notify friends where they're going and when they'll arrive via Facebook or Twitter. We hope the service will soon leverage the APIs of Foursquare and Facebook Places to enable direct checkins.
Users can also now select routes by bicycle or taxi (which includes fare estimates), as well as by subway/rail, bus and walking. In addition, users can plan routes using a rented car -- which budgets time for reserving and picking up their vehicles from Hertz, an advertising partner -- as well as book a limo from Limos.com, another advertising partner.
The company is also beginning to better leverage its location-based offerings, integrating reviews and deals from Yelp, Group and Zvents alongside local time and weather information. Advertisers can also deliver better geo-targeted ad campaigns based on users' travel plans and whereabouts, HopStop CEO Joe Meyer said in an emailed statement.
Are you a HopStop user? What service do you use for travel directions?
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