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It's an ordeal the team at how-to video network Howcast is certainly familiar with. In a recent blind pitch to Ikea, the company illustrated how video and QR codes could be used to create clear, overlaying instructions to guide consumers through the furniture assembly process. Such technology could be leveraged not only to improve consumer satisfaction, but could very well cut down on customer support costs for the company as well.
Check out the video and pitch deck and let us know what you think. Do you think Ikea could benefit from a video and mobile guide like the one demonstrated below? What other companies or services could?
Video
Pitch Deck