Sure, you can get the iPhone 5S or the Samsung Galaxy S4 in gold colors, but HTC UK has one-upped them all with an HTC One made of real gold.
The Gold HTC One comes as a very limited edition -- only five of them will be produced -- and with a hefty price tag of £2,750 ($4,416).
As for its specifications, they are the same as the regular HTC One, but its unibody casing on the front and back is plated with 18ct gold.
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The device, crafted in partnership with Goldgenie founder Laban Roomes, also has a special MOBO 18 logo (the device celebrates the 18th anniversary of the MOBO awards) etched on the back.
How do you like the golden HTC One? Share your thoughts in the comments.