HTC has announced a red version of its flagship Android smartphone, the HTC One, exclusive to UK's Phones 4u customers.
There is no difference in specifications between the red HTC One and the "regular" black and silver versions, except for the color. If you trust HTC's EMEA President Philip Blair, though, the Glamour Red color (as it's called) showcases the device in a color "that demands attention".
The Glamour Red HTC One will be available in the UK from "mid-July."
How do you like the red version of HTC One? Do you prefer that color to the silver and black versions of the device? Share your thoughts in the comments.