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The cool thing to do if you have a famous blog, it seems, is raising funding - and more funding. The Huffington Post, world's 5th most popular blog according to Technorati, has raised another $5 million in its second round of funding. The investors are the same as in the first round: Softbank Capital, Greycroft Partners, CEO and co-founder Ken Lerer as well as Bob Pittman’s Pilot Group. This rounds it up at $10 million of funding total - not bad for, you know, a blog.
The Huffington Post is not just an ordinary blog, mind you. It was started in 2005 by writer and political activist Arianna Huffington, and has grown to be a left-wing political powerhouse with 43 full-time employees. Besides its politics section it has recently opened lifestyle, business, media and entertainment sections.