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Finally, News Corp has named its widely derided attempt to take on YouTube. It's called Hulu and enters private beta in October, according to a press release today. It's located at Hulu.com. From the About page:
Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we're building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world's premier content when, where and how you want it.
What do you think of the name?