Although Hulu has had its share of exclusive content, the site has never previously participated, creatively or financially, in making long-form content. In 2010, it collaborated with Simon Fuller’s 19 Entertainment to feature the reality show, If I Can Dream. This summer Hulu secured exclusive rights to Channel 4 and BBC Worldwide’s Misfits, Vuguru’s A Booth at the End, and BBC and Content Media Corp’s Whites.
A Day in the Life premieres on Hulu and Hulu Plus August 17. Its first subject: entrepreneur Richard Branson. Other episodes will feature rapper and songwriter will.i.am, comedian Russell Peters and musician Girl Talk. Spurlock will be producing, with his production company Warrior Poets and production partner Jeremy Chilnick.
Although Hulu doesn't disclose viewership numbers for any of its programs, Ad Age says that Hulu's original series often rank in the top 10 or 20 most-watched series on the days when new episodes are posted.