Warner Brothers Television is reportedly in negotiations with NBC and News Corp, to bring WBTV content to Hulu, the network's joint online video venture. The deal would focus on older shows that WBTV holds the rights to, such as “Full House” and “Gilmore Girls.” Warner Brothers also owns the television network “The CW” which is home to a number of popular current shows, but it’s unclear whether or not those would also be part of the deal.
While WBTV’s catalog doesn’t sound overly exciting, if Hulu is able to start doing deals outside of the NBC-FOX umbrella, it could put some pressure on the other TV networks to re-think their distribution strategies.
WBTV’s Bruce Rosenblum also said the company’s online video efforts would likely include Joost.