If you own or manage a website, you probably refer to analytics to track performance, and help you strategize. It may surprise you, however, that 61.5% of all web traffic around the world comes from bots -- both good and bad.
According to a recent report from Incapsula, a cloud-based application delivery platform, less than 40% of global web traffic comes from humans. In fact, 31% of traffic comes from search engines and other "good bots," while the rest comes from malicious bots.
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Created by Statista, the following chart breaks down web traffic by source, including content scrapers, spambots and more.
Credit: Statista