![Hunger Games Launches Official Trailer and Facebook Mayor Campaign [VIDEO]](https://helios-i.mashable.com/imagery/archives/00xz1Cx11iAFWhdEp1hWkzs/hero-image.fill.size_1248x702.v1647020408.jpg)
Lionsgate has ramped up its ambitious viral campaign for the upcoming film The Hunger Games, launching an official trailer and an inspired addition to the movie's Facebook campaign Monday.
The two-and-a-half-minute trailer premiered on iTunes Movie Trailers on Monday, following a teaser that launched during the MTV Video Music Awards in late August.
That teaser carried the hashtag #whatsmydistrict. Those who looked up the hashtag on Twitter were led to a "hidden" website, thecapitol.pn, where users were assigned a District, much like the inhabitants of Hunger Games' dystopian world.
That part of the campaign has evolved as well. Now, thanks to integration provided by the Crowd Factory, fans have the ability to become the "mayor" of their district on Facebook by following a prompt. At that point, they're given a unique URL to a CapitolTV video they can share. The most influential sharer will then become mayor.