And that you did. According to video measurement firm Visible Measures, even though the O.M.G.I.G.P (Oh My God, I'm Gonna Puke) ad was eventually pulled by Microsoft, that video, just one part of the much larger campaign, accounted for 57% of the entire campaign's video views.
As we originally reported, many a blog cried "eww" when they first saw the ad, but that didn't stop video viewers from grabbing the embed code and reposting the video. This activity lead to a viral effect that continued even after the video was officially pulled by Microsoft, as users who had downloaded the original file re-uploaded it as well as their own re-mixed versions.
Just like many of you commenting on the original story, we still think the video is fairly disturbing, but Visible Measures makes an excellent point when they question whether or not this was planned from the beginning. They write, "We're left to wonder whether or not this was part of the plan all along: publish a controversial though on-message ad, create some heated dialogue, apologize for offending customers, take it down, and drive big viewership numbers ... from online video audiences copying and reposting the spot. Might this be the best result for Microsoft in the end?"
Watch again ... if you dare: