LONDON -- Napping in IKEA is banned in Beijing, but in London, nodding off will be encouraged -- if only for a few days.
The store is opening a pop-up cafe in Shoreditch, not far from the Cereal Killer Cafe in the UK, which will offer bed in breakfast in the mornings and a chance to grab 40 winks at lunchtime.
The cafe, which will open at an unknown location in the city on May 19 and 20, is promising a range of Scandinavian breakfast delicacies from 7:30 a.m. until midday while you enjoy "some quiet time between the sheets."
A bunch of "sleep specialists" will be around to advise you how to get a good night's sleep, which presumably will involve purchasing some flat pack furniture.
From 12 p.m. to 3 p.m., the cafe will reportedly be open for a lunchtime nap, with gentle music and a pillow menu to send you to the land of nod.