Unless you're selling champagne or hangover remedies, New Year's Eve isn't the biggest holiday for marketers, but Ikea is embracing the holiday anyway with an iPhone app that doesn't appear to have much to do with furniture.
The company's Skal! app [iTunes link] treats consumers to a full-screen picture of a champagne bottle that appropriates your background scene and, when tilted, simulates the motion of liquid. If you then tap your iPhone to another's, the app makes a clinking noise and exchanges names and profile pictures with your fellow toastee. Both cameras also capture the moment, which Ikea encourages you to share on Facebook.