Look, up in the sky! It's a shirt!
Huh?
IKEA launched a wacky ad that aims to illustrate the "joy of storage" with a flock of T-shirts that navigate the globe. The ad's execution, by London agency Mother, is first-rate; you'll really believe those shirts are flying.
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The ad continues a winning streak for IKEA that has included a well-received lampooning of Apple and the surrealistic "Beds" (watch below), which offers a similarly ethereal take on a piece of furniture that most of us take for granted.