Facebook has been evolving and if you ask the average small business owner, not all Facebook change is good change. When a platform's technology is beyond your control, how do you adapt your business strategy to keep up?
I asked eight startup founders from Young Entrepreneur Council (YEC) how they have improved Facebook engagement, even in spite of recent algorithm changes that had some business owners running to other platforms. Here's what they had to say:
[seealso slug="twitter-creative-uses"]
1. Integrated approach
— Jerry Piscitelli, Portopong LLC
2. Great content
— Aaron Schwartz, Modify Watches
3. Don't game
4. Staff engagement
5. Email marketing
— Alexander Mendeluk, SpiritHoods
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6. Autonomics
7. Timing and content
8. Diversification
