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Watch previous episodes of Behind the Launch here!
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to provide a deeper look into the startup experience.
The guys from Vungle met Todd Hooper, CEO of Zipline Games at a conference in a recent episode, and in Monday's episode, Zain and Colin flew up to Seattle to meet with Hooper. In the video above, Hooper offers feedback about the effectiveness of in-app ads, opining that brand ads -- whether they're for a game, a Starbucks drink or a new movie -- are more engaging from a user perspective.
Would an in-app ad influence your buying behavior? Join the conversation on Twitter, #BehindTheLaunch, and check out new episodes of 'Behind the Launch' every Monday and Wednesday.
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. In May, Vungle announced it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
