Klout measured retailers' online influence on Twitter, Facebook, Google+, LinkedIn and Foursquare to determine the 10 retailers with the highest Klout scores. The graphic below, however, details just the retailers' Twitter activity from the past 90 days.
Amazon's score of 82 places them as the clear leader, while the nine others fall in the 70s range. The rankings exclude food retailers such as Starbucks and Whole Foods, which have scores of 78 and 75.
"Brands with high Klout scores have large, highly engaged audiences," Klout’s marketing manager Megan Berry told Mashable Tuesday. "The retweet and mentions stats give insight into a brand's social media activity -- a retailer like Amazon is more @mention based, while a brand like ThinkGeek is much more retweet heavy, indicating that they are putting out great content that their audience wants to share."
While the graphic lists the number of retweets and mentions each retailer is attracting on Twitter, Klout also looked at the the number of unique retweeters and unique people mentioning the retailers to find out whether the brands are reaching new audiences and whether those people are influential themselves.
Looking ahead to 2012, Klout is still building scoring models for seven more services that have already been integrated onto Klout users' dashboards. Klout also plans to add Quora, Yelp, Posterous, Livefyre, Disqus, bit.ly and other services.
Which brands have you been buzzing about this holiday season? Sound off in the comments.
