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Search and publisher services company Inform Technologies has raised $15 million in a third round of funding. Led by Spark Capital, this latest round brings the total amount raised by Inform Technologies to "approximately $25 - $27 million to date," according to Paid Content, giving the company a reported valuation of over $50 million.
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Initially launched as a consumer news search site in 2004, Inform Technologies has since shifted gears to serving publishers with a suite of white-label services, which includes offering editorial links on publishers' stories from third-party sites. Having forged relationships with major media brands like Conde Nast, The New York Sun and IDG to name a few, it's white-label approach is a result of changing times in regards to the manner in which information is delivered. It's a road others have had to travel, including Reuters, especially in the face of startups like Mochila and Pluck that are gaining traction, providing similar services for one or all of the tools that Inform is currently tackling.