While many of you may have your doubts about the trend, we now have additional evidence that a majority of the tweets about Inglourious Basterds were approving in nature.
Specifically, analytics provider Crimson Hexagon analyzed Twitter conversation over the weekend and found that a vast majority of tweets - 78% to be exact - were favorable.
Crimson Hexagon is a platform for tracking online consumer buzz and opinion. Their VoxTrot Opinion Monitor is derived from an algorithm created by Harvard Professor, Gary King. They applied the algorithm to categorize and analyze over 4,500 tweets between August 21st and the 23rd.
Tweets were parsed into 8 different categories based on content: Loved It, Pitt was Great, Vintage Tarantino, Not Tarantino's Best, Unimpressed, Have to See it, Should I see it?, and What did you think? The results:
As you can tell from the chart above, if you combine the positive and anticipatory tweets (Loved It, Pitt was Great, Have to see it, and Vintage Tarantino), the results are pretty mind-blowing — 78% of tweets approve of the movie. On the flip side, combining negative tweets (Not Tarantino's Best, Unimpressed), you get a measly 8%.