LONDON -- Products designed "for him" or "for her" are nothing new, but you may not know pens specifically targeted at women actually exist.
On International Women's Day, British smoothie company Innocent received some pink and purple BiC "For Her" pens in the post.
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Rather than getting annoyed by the bizarre gift, Innocent decided to handle the pens in the best way possible -- with some good, old-fashioned social media sarcasm.
Innocent's image of staff holding up signs they'd written with the pens has received almost 7000 shares at the time of writing.
The best bit may be the comments below the post, though...
Good work, everyone.