CANNES, FRANCE -- Instagram CEO Kevin Systrom has canceled his appearance at this week's Cannes Lions advertising festival.
A rep for the festival said Systrom actually gave notice that he was pulling out about a month ago; however, he still appears on the event's website. The Instagram co-founder was scheduled to give a talk called "Facebook: Creative Revolution: Rich Content..." with Facebook product manager Justin Shaffer.
Facebook will still be represented at the show. Mark D'Arcy, the social network's director of global, is set to host a seminar on Tuesday called "Creativity at Scale." David Droga, founder of ad agency Droga5 and Andrew Bosworth, Facebook's director of engineering, will also join him.
Reps for Instagram could not be reached for comment. Systrom's cancellation comes on the heels of a Monday report that said Instagram may be preparing to introduce video into its photo feed.