Instagram is holding a mystery press event Thursday morning in New York City, and Mashable is covering all the action live.
To prepare for the event, the company sent out physical Instagram images printed on canvas. It's unclear what the photo-sharing app will unveil, although we've made a few guesses.
Instagram co-founder and CEO Kevin Systrom will be in attendance, which means the announcement will be significant.
What do you think Instagram will reveal at its event? Sound off in the comments, below.