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In a blog post Friday morning, Instagram said that more than 10 million photos mentioning "Thanksgiving" and other related terms were shared to the network on Thursday. At peak times, more than 200 photos about Thanksgiving were posted per second.
Instagram said Thursday was its busiest day to date. More than twice as many photos were shared on that day compared to the day previous.
That breaks the previous record set by Hurricane Sandy. More than 1.3 million Instagram photos were captioned with the hashtags #sandy, #hurricanesandy and #frankenstorm the day the storm made landfall on the east coast, peaking at 10 photo uploads per second.
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