The device can automatically detect and print photos (comments included) tagged with a particular location or hashtag. That makes it ideal for an organized gathering of iPhone-wielding tech enthusiasts, which is why the agency is taking two of the devices down to the SXSW conference in Austin this week.
Each photo is printed with an ink-less printing technology called Zink to more closely mimic the authentic Polaroid experience. Like traditional Polaroid photos, the color comes from the paper instead.
The finished version of Instaprint will be released to event organizers and other interested parties on March 18. (So, you know, if you're throwing a party with one of these, toss me an invite.)
To learn more, check out the teaser video below.
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