10 Brilliant Interactive Billboards [VIDEOS]

Advertising billboards are just part of the background of modern, urban living. The challenge for marketers is to get us to notice something we are used to passing by without a second glance.

One way to achieve this is by making a billboard interactive, giving consumers a good reason to stop and engage with the medium, rather than just walk on past.

We've found 10 excellent examples of interactive advertising. Take a look through the video gallery and let us know in the comments which ones you find the most engaging.