Each day millions of YouTube videos starring cute dogs go unwatched, leaving their stars to flounder in mediocrity. We refuse to stand by as another dog goes unsponsored by chew toy brands.
Mashable enlisted the help of sketch comedy group Pop Roulette and Internet-famous pup Doug the Pug for a PSA on the plight of the no-name pet.
For just two minutes on Instagram a day, you can help a dog in need reach his goal of 500,000 followers and a book that will carried at your nearest Urban Outfitters. Or, you know, you could just adopt a pet in need and call it a day.
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BONUS: Marnie the dog recreates top viral moments