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Increasingly, consumers are being introduced to new, more convenient -- and, for the music industry, often profitable -- methods of obtaining music legally, such as download stores (iTunes), ad-supported streaming sites (Pandora, Spotify), subscription services (Rhapsody, MOG), video channels (Hulu, VEVO), and through bundles with broadband services (TDC in Denmark, Sky in the UK) and mobile phone handsets (like those made by Nokia and Sony Ericcson). All of this has translated into significant revenue -- $4.2 billion in 2009, according to IFPI -- although it is still not enough to compensate for the sharp falloff of physical format sales in recent years.
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