InterPlay: SGN In Bed With Mashable [Video]

Proving once again that Mashable is in bed with C-level execs, our second interview from Thursday's distinguished InterPlay social gaming conference features Shervin Pishevar, CEO and co-founder of the Social Gaming Network.

SGN is the force behind the popular social games Warbook, Text Twirl, Free Gifts, Jetman and more, with distribution across Facebook, hi5, MySpace and Bebo. They serve a network of games developers, too, through the SGN Developer Platform. The company was the premium sponsor of Interplay, and claims 1 million daily players plus 50 million app installs.

"Social gaming is pretty nascent right now...it's in the Pong stage of social gaming", Pishevar begins, "[we're] investing in bringing a community of developers together so we can collaborate and set best practices and standards". SGN, then, is this generation's Atari.

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So we leave with the assertion that somewhere between an Ugly Bear, a Garden Gnome and a Four Leaf Clover, there's gold: a social transaction that converts to a monetary one. And surely that's the holy grail of advertising: users engaging meaningfully with brands, and an interaction model that goes with the flow of the app, rather than against it.

Shervin Pishevar is the CEO and co-founder of the Social Gaming Network.

Pete Cashmore is the founder and CEO of Mashable.