[img src="" caption="" credit="" alt=""]
Iomota is a mobile applications service that's coming out with some tools for brands that are looking to create and market applications and communities across the web. In what appears to be a mobile platform offering similar to Intercasting Corp.'s ANTHEM, Iomota's latest product, called Iomota Impact, provides the building blocks for creating a mobile network or a mobile marketing campaign to suit your needs.
Consider it somewhat like a BricaBox for mobile networks. You can create a video- or image-sharing mobile network, a mobile coupon system, or just a basic alert system, which can be used for a number of add-on capabilities necessary to accompany existing web-based networks these days.
Combine it with Iomota's marketing services, and you'll get options like keywords or dedicated shortcodes. Deep customization tools are fairly necessary here, but integration is even more important. Iomota does have an API available, and mobile opt-ins for multimedia, including TV, blogs, email, and other social networks.