![Apple Counters Microsoft Surface Launch With New iPad Ad [VIDEO]](https://helios-i.mashable.com/imagery/archives/03J8BByfVB3AfvWsdbXuzB5/hero-image.fill.size_1248x702.v1647021064.png)
On the same day Microsoft was unveiling its would-be iPad killer in Los Angeles, Apple rolled out its second TV ad for its new iPad, playing up functionality and, of course, the Retina display.
The ad, called "Do it all," and from longtime ad agency TBWA\Media Arts Lab, strikes a light, casual tone as it ticks off the various things you can do with the device, including send a note, read the New Yorker, watch video and build a chart. (The ad also sneaks in a plug for Pixar's Brave, which opens this weekend in the U.S.)