Man Licks iPad 2, Wins Trip to Fiji [VIDEO]

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Here are the dirty particulars: Socialcam, the official mobile app of Justin.tv, was running a contest during SXSWi. The rules were simple: Using Socialcam, upload a video of you or your friends doing a simple predetermined challenge. The list of challenges included options such as doing a barrel roll, doing your best dance move and licking "something -- something wierd."

The prize was airfare and a weeklong stay on a private island in Fiji, courtesy of travel-focused startups Airbnb and Hipmunk.

Here's the winning video, showing self-described "interactive specialist" Samuel Yu getting PG-13 all over an iPad 2:

Samuel, Olivia Munn would be proud of you, but we hope you don't kiss your mother with that mouth.

In the end, the challenge brought a lot of great publicity to Socialcam and the other startups involved. The team kept us updated on number of sign-ups before, during and after the challenge, and the app's adoption seems to be on an upward-curving trend.

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In case you're curious, this is where Yu is headed for his ill-gotten getaway. If watching makes you jealous, remind yourself that you should have downloaded the app and licked your way to glory.