![iPad Mini Wins in Eye-Tracking Study [VIDEO]](https://helios-i.mashable.com/imagery/archives/03AwjPn3V6aJmKveqrfcp7S/hero-image.fill.size_1248x702.v1647021632.jpg)
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When it comes to buying tablets, do the eyes have it?
A recent study by EyeTrackShop placed the top 7-inch tablets in front of participants and tracked their eye movements in a study to determine which one was most popular among consumers.
Facing off were the iPad mini, the Nexus 7, the Nook HD and Kindle Fire HD. Shown to test subjects along with the company's current advertising campaign, the iPad Mini created a 40% higher purchase intent than its competitors.
That means that by simply looking at the iPad Mini, users were more interested in buying from Apple than the others in the line up.
It's no wonder, then, that Apple applied for a patent for their "rectangles with curved curves" -- and was award one on Thursday.
The study was conducted through 600 users who allowed access to their webcams and were shown the tablets before being asked a few follow-up questions. About 25% of respondents said they planned on buying a tablet within the month.
Watch the video to see how the other 7-inch tablets fared, and let us know in the comments if you agree with the results.