iPad: The Device of the Rich? [STATS]

 By 
Jennifer Van Grove
 on 
iPad: The Device of the Rich? [STATS]
Mashable Image
Credit:

The service analyzed the behaviors of Yahoo iPad users and found that men outnumber women two to one, Flickr usage is 143% higher than average, and international traffic accounts for 10% of all traffic even though the device is only available for purchase in the U.S.

The other stats Yahoo uncovered are fairly obvious. 48% of Yahoo iPad users own an iPhone and 94% of them possess "solid wealth and strong incomes." The company estimates that the "demographic profile of the iPad Yahoo! user closely followed the interests on Yahoo! that we would suspect" -- usage of Flickr, Finance, News and Sports properties show much higher than average traction on the iPad.

Another interesting finding: Yahoo consumers ages 35-44 were overrepresented by 36% on the iPad, while the under-30 crowd happens to be vastly underrepresented.

Of course all this data does is point to Yahoo user demographics; it is not representative of the greater iPad population. Still we can make some safe conclusions from these findings: The device is popular with men, appeals to individuals with disposable income and offers a desirable browsing experience.

Mashable Image
Credit:
Mashable Image
Credit:
Mashable Image
Credit:

[img credit: tyle_r]

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!