![Apple Airs First iPad 2 TV Ad [VIDEO]](https://helios-i.mashable.com/imagery/archives/0469AqjriP3tusb1lKgtbTb/hero-image.fill.size_1248x702.v1647019766.jpg)
More than three weeks after the iPad 2 hit stores, Apple has released a TV ad -- one that, surprisingly, takes issue with technology.
“Technology alone is not enough,” a voiceover for the ad states, as images of a finger activating iPad 2 apps roll by. “Faster, thinner, lighter -- those are all good things, but when technology gets out of the way, everything becomes more delightful, even magical.”
Peter Coyote, whom you might recognize from Law & Order: Los Angeles and E.T.: The Extra-Terrestrial, voiced the ads.
Since its April 2 upload to YouTube, the ad has gotten close to 1.5 million views.
The spot, by long-time Apple ad agency TBWA\Media Arts Lab, is consistent in style with past “The Product Is Hero” ads from Apple. In fact, it’s very similar to Apple’s first iPad ad, which broke last year during the Academy Awards telecast. Like the latest iPad 2 ad, it featured a close-up of a finger launching new apps by touching the device’s screen.