![Apple's New Campaign: 4 Ads About iPhone 4 Video Calls [VIDEOS]](https://helios-i.mashable.com/imagery/archives/0326JxDkPnFOW6oEJdH6SYP/hero-image.fill.size_1248x702.v1647018815.jpg)
The ads go for the emotional jugular, depicting loving interactions that just wouldn't be the same with an old-fashioned voice call. They're not quite as impactful as the Sam Mendes-directed commercial that accompanied the unveiling of the feature a month ago, but a couple of them are quite moving — especially "Meet Her."
Apple has a long history of producing brilliant ad campaigns, going all the way back to the famous 1984-inspired commercial for the Macintosh more than 25 years ago, and including the recently expired "Get a Mac" series with Justin Long and John Hodgman.
Ads don't actually speak to the quality of product, but they certainly affect the volume of sales. These ads obviously don't mention that you need to be connected to Wi-Fi to make a FaceTime call, and it's only loosely implied that both parties have to have an iPhone 4 — two big barriers preventing FaceTime from being what it could be.
Nevertheless, the ads are emotional proofs of concept for a future that will eventually be real for many millions, whether that future is brought about by the iPhone 4 or not. Watch all four ads below and let us know what you think.
Meet Her
Smile
Big News
Haircut