The color of an iPhone 5S or iPhone 5C might reveal the gender of its owner, new data suggests.
According to Consumer Intelligence Research Partners (CIRP), men are more likely to purchase an iPhone 5S device in space gray, while women are more inclined to pick the silver color.
[seealso slug="iphone-5s-versus-the-competition"]
Overall, space gray is the most popular color for Apple's flagship 5S device, which is also available in silver and gold. Although the gold model is in limited supply, it was popular among both genders while it was available, CIRP data revealed.
The colors for Apple's lower-cost iPhone 5C differ among genders, too. Males were more likely to choose white or blue iPhone 5C models, while the most popular color choice among females with the iPhone 5C was pink.
However, blue is the most popular iPhone 5C color overall (27%), followed by white (25%), green (21%) and pink (20%). Yellow had the lowest share, making up only 7% of 5C sales.
“iPhone 5S and 5C colors seem to confirm some traditional gender biases," said CIRP co-founder Mike Levin in a statement. "In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much.”
[wp_scm_comment]
Image: Andrew Burton/Getty Images
BONUS: Which Body Parts Can Unlock the iPhone 5S