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According to a story in the Telegraph that broke over the weekend, iPhone will be coming to the UK (under O2's wing, as expected) next Friday. However, the previously announced tariffs have slightly changed.
Sally Cowdry, O2 UK's marketing director, said that O2 will stick to their unlimited mobile data services plan (together with The Cloud's public Wi-Fi network), but they will be dropping the planned fair use policy. Although the original fair use policy should have been "miles beyond expected average use", O2 has decided to drop the limit altogether. This is good news, because "miles beyond" can mean, say, one or two gigs per month in marketingspeak. (*update: oh boy, was I generous. The fair use limit was a meager 200 MB, which was not by any stretch of imagination "miles beyond" what any tech-savvy user would expect.)