It’s no secret that the iPhone has taken the mobile marketplace by storm in the last 18 months. With good reason, it is indeed a quantum leap forward for consumers, developers and the entire industry. Here is a quick look at awareness and engagement levels of the iPhone when measured against competitors and cousins in the Apple family.
In terms of engagement, one of the best ways to identify how much a brand is mobilizing evangelists is to take a look at conversations. When compared to other mobile devices, the iPhone holds a clear advantage when it comes to chatter. As you can see below, despite the fact that there are over 50 million BlackBerries sold to iPhone’s 17 million, the latter clearly has a more passionate following among the Twitter set.
Here is another look by the hour that includes “Android.” Notice, the Palm Pre averages only 100 and is starting to heat up in anticipation of its release on June 6th.
To give you a sense of how iPhone stacks up against the iPod and Mac brands, here is a look at Twitter buzz for the year. The huge spike of 90k tweets in a day for iPhone came when Apple gave the first sneak peek of OS 3.0 on March 17th. “Mac" saw its peak so far this year of 32k posts on April 20th with the release of the new “get a Mac” ads and peaked at 24k the day it unveiled the iPod shuffle on March 11. What’s interesting is the slow and steady upwards progression all of these products enjoyed after their peaks.
In the Blogosphere the topic of mobile has grown overall. Here is a mash-up of iPhone vs BlackBerry and the Palm Pre. With over 80,000 results for iPhone via Google, there are now 4 blog posts for every iPhone on the market. While the Palm Pre numbers may look small in relative fashion, the blog buzz for them has grown dramatically from under thousands of results to near 20 million since the first of the year. Similarly, BlackBerry’s blog halo has grown to near thirty million, up 25 million since January.
On a daily basis, each of the mobile companies see a healthy dose of daily publishing, with the iPhone still doubling the competition.
More iPhone resources from Mashable:
- 5 of the Best iPhone Apps for Political Junkies
- Star Trek on iPhone: 11 Apps for the Ultimate Movie Experience